AmulParent CompanyAmul Anand Milk Union LimitedCategoryFood Essay

Amul

Parent Firm

Amul (Anand Milk Union Limited)

Category

Food Products

Sector

Food and Beverages

Tagline/ Slogan

The taste of India; Utterly butterly delicious

USP

India's many trusted and popular milk products' company

STP

Part

People who require milk and milk products for day to day employ

Target Group

Lower, Central and uppr middle class families

Placement

An Indian brand making superior quality items

Product Stock portfolio

Brands

1 . Amul Butter

2 . Amul Cheese

several. Amul Chocolates

4. Amul Ice Cream

five. Amul Kool

SWOT Examination

Strength

1 . High manufacturer equity and top of the head brand

2 . Strong network of above 3 , 000, 000 milk suppliers

3. World's largest producer of pouched milk

some. India's largest food brand, trusted due to the quality

a few. Number of well-known milk products like ice cream, ghee, butter, paneer, dahi, dairy, etc . 6. Products available at affordable price

several. Market leader in chausser segment

almost 8. Responsible for white-colored revolution in India

9. Successful marketing and advertising campaigns

10. Strong network of Amul retail outlets, stores and parlours 11. A favorite mascot inside the Amul girl

Weakness

1 ) Low business in chocolates segment

installment payments on your Strong competition from worldwide & domestic players in the ice cream portion means limited market share Option

1 . Expose new products inside the chocolate segment

2 . To tap the untapped industry, increase the reach in rural marketplaces 3. Within purchasing power of Indian people

Threats

1 ) Strong competition from worldwide players

2 . Economic slowdown and pumpiing

Competition

Competitors

1 . Britannia

2 . Nestle

3. Mom Dairy

5. Local dairies



Under Dairy Wood the Voices Essay

Related

Category

News