Essay in Factors Impacting The Ownership Of At the Commerce

Asia Pacific Journal of Tourism Study, Vol. sixteen, No . one particular, February 2011

Factors Impacting on the Adoption of Ecommerce

for the Tourism Market in Taiwan

Yu-Chung Hung1в€—, Yung-Lu Yang2, Hao-Erl Yang3 and Ya-Hsueh Chuang1 you

Department of Accounting and Information Technology, National Chung Cheng University, 168 University Rd, Min-Hsiung, Chiayi 621, Taiwan, ROC


Graduate School of Information Supervision, Tatung University, No . forty five, Sec. a few, Jhongshan In. Rd, Jhongshan District, Taipei City 104, Taiwan, ECUEIL


Graduate student School of Business Managing, Tatung University or college, No . forty five, Sec. a few, Jhongshan N. Rd, Jhongshan District, Taipei City 104, Taiwan, ECUEIL

The travel industry provides successfully initiated the adoption of e-commerce with respect to it is online trading systems. Given the potential for the tourism industry to convey . knowledge to other sectors, this examine examines the acceptance of online trading systems intended for travel companies in Taiwan. According to the outcomes of a books review, this kind of study uses six crucial factors that have been identified in the literature assessment as formative influences on the adoption of e-commerce. These kinds of factors will be then integrated into a questionnaire designed to confirm empirically the extent of their ability to become generalized. This kind of survey reveals that many of these of the travel agencies in the sample include adopted on the web trading devices. Particularly popular is how a adopters and non-adopters hold different views on the pursuing factors; " compatibility of adopting ground breaking technology”, " centralization of organization”, " organizational scale” and " correctness of website transmission”.

Key words: web commerce, online trading system, innovation adoption


In recent times, ecommerce has had a dramatic

influence on consumer tendencies. Online travel around is

one of the main and fastest applications of

ecommerce (Law, 2007). It permits potential


consumers to compare prices among travel

websites with out directly interacting with a

travel company representative (Chiang, 2003).

According to a Visa E-Commerce Checking

Survey done in May 08, 80% of websites users surveyed in Asia Pacific reported

Email: [email protected] edu. tw

ISSN 1094-1665 print/ISSN 1741-6507 online/11/010105– 15 # 2011 Asia Pacific cycles Tourism Relationship DOI: 15. 1080/10941665. 2011. 539394


Yu-Chung Strung et approach.

making a web based transaction, spending an

common of more than $3, 1000 (US dollars) each in

the past a year; these respondents also

reported that they put in the most about travel

firms, with a typical spending of $812

(Visa, 2008). Travel and leisure items included airline

and rail entry pass, hotel lodging and

travel around packages. The survey uncovered the

on the net tourism boom as well as the frequency

of online shopping in the Asia Pacific.

In Taiwan, the tourism market is a powerful pioneer of e-commerce, because demonstrated by its execution of online trading systems.

According into a Market Intellect Center

(MIC, Taiwan's leading information technology industry information provider) report 5 years ago, the total worth of web commerce reached

$1. 81 billion in 2005, with over 60% spent

on travel and leisure services (Electronic Commerce

Occasions, 2006b). In addition , the record also appropriately indicated the fact that online shopping industry growth charge would be almost 50% in

2006 and that the market would experience

dramatical growth thereafter (Electronic

Commerce Times, 2006a). While there is usually

certainly still room pertaining to rapid development, the

extant literature features yet to offer a definitive

accounts of the important factors ultimately causing the

usage of an on the web trading program for

travel agencies. The main concerns of travel

firms regarding web commerce are not very well

documented. Consequently , this study will

take a look at the crucial factors affecting the ownership of web commerce, especially online trading systems for the tourism industry in Taiwan

with a view to highlighting effects for

travel and leisure...

References: Andreu, L., AldaВґs, J., BigneВґ, J. Elizabeth., & Mattila, A. S i9000. (2010).

Buhalis, D., & Licata, M. C. (2002). The future etourism


Chiang, L. C. (2003). Performance of the hotel websites in

Singapore: A perspective via Business-to-Business

Electronic digital Commerce Moments. (2006a, January 23).

Retrieved December 8, 2008, coming from http://www.

January 8, 2008, from http://www.ectimes. org. tw/

Shownews. aspx? id=8351

Gatignon, H., & Robertson, Capital t. S. (1989). Technology diffusion: An empirical test of competitive results. Journal

of promoting, 53(1), 35–49.

Grover, V., & Goslar, M. M. (1993). The initiation, ownership, and rendering of telecoms technologies in U. T. organizations. Record of Management

Information Devices, 10(1), 141–163.

Ho, C., & Liu, Y. (2005). An educational investigation of

web-based traveler information search behavior

Huang, S. -M., Hung, Y. -C., & Yen, D. C. (2005). A study

about decision factors in using an online trading

Kaiser, L. F. (1958). The varimax criterion to get analytic

rotation in factor analysis

(2000). Influences within the corporate re-homing of world wide web


Koufaris, M., Kambil, A., & LaBarbera, S. A. (2002).

Law, Ur. (2007). A fuzzy multiple criteria decision-making

model pertaining to evaluating travelling websites

Regulation, R., & Jogaratnam, G. (2005). A study if hotel information technology applications. International Journal

of Contemporary Hospitality Management, 17(2),

Law, 3rd there’s r., Qi, T., & Leung, B. (2008). Perceptions of functionality and usability in travel websites: The case of

Chinese travellers

Lawshe, C. H. (1975). A quantitative approach to content material


(1992). Adoption correlates and share effects of electronic data interchange systems in advertising channels.

Pricewaterhouse Coopers. (1999). SME digital commerce examine (Rep. No . TEL05/97T). Asia-Pacific Economic Co-operation

Robbins, H

Rogers, E. M. (1995). Diffusion of innovations (4th ed. ).

Tan, M., & Teo, T. S. H. (2000). Factors impacting on the

ownership of Internet bank

Visa. (2008, November 19). Visa survey reveals 80 percent

of Asia Pacific Online users go online to search.

Retrieved Dec 8, 2008, from http://www.visaasia. com/ap/sea/mediacenter/pressrelease/NR_SGP_

191108. shtml

Wheelen, T. & Hunger, M. (1998). Tactical management

& business policy (6th education. )

Collaboration Building Among College or university, Business, and Industry to attain Entrepreneurialism Case Study: Bina Darma School, Palembang...