Asia Pacific Journal of Tourism Study, Vol. sixteen, No . one particular, February 2011
Factors Impacting on the Adoption of Ecommerce
for the Tourism Market in Taiwan
Yu-Chung Hung1в€—, Yung-Lu Yang2, Hao-Erl Yang3 and Ya-Hsueh Chuang1 you
Department of Accounting and Information Technology, National Chung Cheng University, 168 University Rd, Min-Hsiung, Chiayi 621, Taiwan, ROC
Graduate School of Information Supervision, Tatung University, No . forty five, Sec. a few, Jhongshan In. Rd, Jhongshan District, Taipei City 104, Taiwan, ECUEIL
Graduate student School of Business Managing, Tatung University or college, No . forty five, Sec. a few, Jhongshan N. Rd, Jhongshan District, Taipei City 104, Taiwan, ECUEIL
The travel industry provides successfully initiated the adoption of e-commerce with respect to it is online trading systems. Given the potential for the tourism industry to convey . knowledge to other sectors, this examine examines the acceptance of online trading systems intended for travel companies in Taiwan. According to the outcomes of a books review, this kind of study uses six crucial factors that have been identified in the literature assessment as formative influences on the adoption of e-commerce. These kinds of factors will be then integrated into a questionnaire designed to confirm empirically the extent of their ability to become generalized. This kind of survey reveals that many of these of the travel agencies in the sample include adopted on the web trading devices. Particularly popular is how a adopters and non-adopters hold different views on the pursuing factors; " compatibility of adopting ground breaking technologyвЂќ, " centralization of organizationвЂќ, " organizational scaleвЂќ and " correctness of website transmissionвЂќ.
Key words: web commerce, online trading system, innovation adoption
In recent times, ecommerce has had a dramatic
influence on consumer tendencies. Online travel around is
one of the main and fastest applications of
ecommerce (Law, 2007). It permits potential
consumers to compare prices among travel
websites with out directly interacting with a
travel company representative (Chiang, 2003).
According to a Visa E-Commerce Checking
Survey done in May 08, 80% of websites users surveyed in Asia Pacific reported
Email: [email protected] edu. tw
ISSN 1094-1665 print/ISSN 1741-6507 online/11/010105вЂ“ 15 # 2011 Asia Pacific cycles Tourism Relationship DOI: 15. 1080/10941665. 2011. 539394
Yu-Chung Strung et approach.
making a web based transaction, spending an
common of more than $3, 1000 (US dollars) each in
the past a year; these respondents also
reported that they put in the most about travel
firms, with a typical spending of $812
(Visa, 2008). Travel and leisure items included airline
and rail entry pass, hotel lodging and
travel around packages. The survey uncovered the
on the net tourism boom as well as the frequency
of online shopping in the Asia Pacific.
In Taiwan, the tourism market is a powerful pioneer of e-commerce, because demonstrated by its execution of online trading systems.
According into a Market Intellect Center
(MIC, Taiwan's leading information technology industry information provider) report 5 years ago, the total worth of web commerce reached
$1. 81 billion in 2005, with over 60% spent
on travel and leisure services (Electronic Commerce
Occasions, 2006b). In addition , the record also appropriately indicated the fact that online shopping industry growth charge would be almost 50% in
2006 and that the market would experience
dramatical growth thereafter (Electronic
Commerce Times, 2006a). While there is usually
certainly still room pertaining to rapid development, the
extant literature features yet to offer a definitive
accounts of the important factors ultimately causing the
usage of an on the web trading program for
travel agencies. The main concerns of travel
firms regarding web commerce are not very well
documented. Consequently , this study will
take a look at the crucial factors affecting the ownership of web commerce, especially online trading systems for the tourism industry in Taiwan
with a view to highlighting effects for
travel and leisure...
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