NEW PRODUCT ADVERTISING - Syllabus
Course Information and Objectives
The basic objective of this training course is to check out the various concerns and problems faced by simply marketing managers in making decisions concerning the progress new products. The course is intended to:
--Provide you with a comprehension of the methods and decisions associated with the progress new products
--Familiarize you with the concepts and techniques which might be currently used and that could possibly be useful for making new product decisions,
--Give you a chance to apply these types of concepts towards the actual development and market planning of any new product or perhaps service of the choosing.
The course will use cases and examples by consumer packaged goods, buyer durables, and high technology industries.
At the conclusion of the training course, you will be able to:
1 . Identify and make clear the steps and the decisions linked to the development of new releases driven by a market orientation, influenced by simply forces inside the external environment. 2 . Discover and make clear the ideas and the tactics that are currently used and this are useful in making new product decisions. 3. Analyze comprehensive marketing programs, examine alternative solutions and recommend courses of actions. 4. Apply marketing concepts to the development and market planning of any new product or perhaps service. your five. Conduct secondary and primary exploration data and provide analysis in the data. 6th. Create and present a thorough marketing launch plan.
Essential Course Supplies
Text: Crawford (2011), New items Management, Richard Irwin, tenth Edition
Circumstance Readings Report: Brooks, New Products Marketing, Show up, 2011
Address Packet: Brooks, New Products Marketing - Blackboard
Class participation/Peer Evaluation20%
Circumstance write-ups: 40%
New product group project: 40%