Panera Breads Company Essay

Panera Bread Company 9/4/11

Mission

Panera Bread's mission is to help to make great breads broadly available to consumers throughout the United States.

Vision

Panera Bread's eye-sight is to generate specialty cafés anchored simply by an authentic, fresh-dough artisan food handling business and high end quick-service menu selections.

By simply targeting downtown workers and suburban dwellers looking for a quick-service meal and a more aesthetically pleasing dining encounter, Panera Bread's long-term objective and ideal intent is usually to make Panera Bread a nationally known brand name also to be the dominant cafe operator in the specialty bakery-café segment.

Ideals

Panera Bread's values are Product, Environment and Superb Service (PEGS).

Panera Breads specializes in fresh baked goods, made-to-order sandwiches upon freshly baked breads, soups, salads, custom made roasted coffer and other café beverages. Their signature products are artisan bread made out of four elements – normal water, natural candida, flour and salt; no preservative or chemicals are used. Panera Bread regularly opinions and revised their menu to maintain the interest of regular customers, fulfill changing buyer preferences and is also responsive to several seasons in the year.

Panera Bread's bakery-cafés are on typical 4, six hundred square feet located within suburban, strip malls and regional malls. They offer a distinctive and interesting environment including materials supporting to the area, high-quality pieces of furniture, cozy seating, outdoor with capacity of, free Wi fi, as well as real china and silverware.

In order to provide great service and enhance their customers dinning encounter, Panera Loaf of bread provides consumers with a warm community gathering place with associates who have make their guest feel comfortable.

Desired goals

In 2006, Panera Bread exposed 155 new company-owned and franchised bakery-cafes, bringing the total to 1, 027 models in thirty eight states. All their goal was to open another 170 to 180 café locations in...



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